Epson
Epson banks on updated Micro Piezo ink tech Goes on the offensive at its own event in Spain
At a recent conference in Spain, Epson announced it is to replace its entire consumer printer and scanner range this autumn. Tecnoloco.blogspot.com learned that at least a dozen new products will go on sale. But the print giant also took the extraordinary step of slamming the competition - by name.
New market entrant Kodak took the biggest slamming. Epson director of inkjet business, Robert Clark, claimed Kodak's printers would reach the end of their life-cycles before the consumer had recouped the cost of the hardware through cheaper ink.
Ink efficiency and the end cost to the consumer over time is what printer manufacturers want the market to be shaped around. But consumers are still seemingly mostly only interested in initial printer price. Still, Epson claims its improved Micro Piezo (Thin Film Piezo) print head technology is the answer. To back up its claims, Epson commissioned German testers TUV Rheinland to conduct a study into ink efficiency. Unsurprisingly, Epson's cartridges came out on top with single-ink tanks being more efficient than the three or five-colour cartridges used by competitors such as HP and Canon - although both also offer single-ink options. by share10
Epson banks on updated Micro Piezo ink tech Goes on the offensive at its own event in Spain
At a recent conference in Spain, Epson announced it is to replace its entire consumer printer and scanner range this autumn. Tecnoloco.blogspot.com learned that at least a dozen new products will go on sale. But the print giant also took the extraordinary step of slamming the competition - by name.
New market entrant Kodak took the biggest slamming. Epson director of inkjet business, Robert Clark, claimed Kodak's printers would reach the end of their life-cycles before the consumer had recouped the cost of the hardware through cheaper ink.
Ink efficiency and the end cost to the consumer over time is what printer manufacturers want the market to be shaped around. But consumers are still seemingly mostly only interested in initial printer price. Still, Epson claims its improved Micro Piezo (Thin Film Piezo) print head technology is the answer. To back up its claims, Epson commissioned German testers TUV Rheinland to conduct a study into ink efficiency. Unsurprisingly, Epson's cartridges came out on top with single-ink tanks being more efficient than the three or five-colour cartridges used by competitors such as HP and Canon - although both also offer single-ink options. by share10